Could your email marketing techniques be ruining your yoga business?

There are times in our yoga business that we are so amazed by EVERYTHING we have accomplished and the lives that we have touched along the way.

Then …. there are those times that we are like REALLY???

As I’m building my yoga business (as yoga teachers, we all know that life is a journey and a process) I have some really frustrating times and I thought I would share it with you here.

I hope that you can learn from this MISTAKE I made and tweak your yoga business and hopefully see some progress with your yoga business email marketing numbers too.

Here we go ….

Why oh Why are potential clients viewing my landing pages for all my quality FREEBIES and then not signing up for email list?

I’ll tell you why, my friend.

Because of my choice to utilize “double opt-in”.

As you may know, I ran a law office for over 9 years before becoming a registered Yoga Teacher and have always grown up on the cautious side (even as a child).

So, unbeknownst to me, I’ve been checking the double opt-in box when I build my email lists, landing pages and automation emails.

Well, no longer will I be doing that!

I didn’t realize until I had my Mentor check it out, that it was repelling potential clients from signing up with me and/or just plain confusing them.

You may be asking what’s the big deal?

Well, let’s look at from a potential clients perspective.

They are SO EXCITED about what your offering that they WANT to sign-up & give you their email address.


But when they get on your landing page and start do this LOVELY process they are then asked to match a bunch of pictures to a description (ie. check all boxes that have cars on them, check all boxes that are a store front) then they are sent a confirmation email to double check that they want to be on this email list.


That’s a lot for someone to do to just grab your FREEBIE to learn more about you.

You may be asking what led me to contact my Mentor about this.

It’s because a few sweet potential clients have said they were having trouble sign-up for my offerings.  THEN I started analyzing my numbers.  I saw that my landing pages had hundreds of views but my email lists weren’t reflecting this at all.

I offered a challenge a few months back (along with a prize offering) and approximately 300 people viewed my landing page.

Guess how many signed up for a my FIRST free challenge?

10 people.


This is why I’m writing to you today to hopefully help you see that maybe that extra step of “double opt-in” is repelling your potential students.


Please share, like, post your thoughts on this.

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Have a beautiful day & Namaste,

Jen James
Celestial Yoga, LLC




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Taking Your Business Online and the Business of Teaching Adaptive Yoga (5 Day FREE Challenge) with Jen James of Celestial Yoga, LLC

In this 5 Day Challenge I will give you daily actionable steps to implement so you can feel more confident in your Niche, Who YOU Want to Serve, learn more about yourself along the way PLUS list building strategies and yoga business tips & tricks.  You will also learn a few postures in different scenarios so you can feel more confident in teaching various ages, sizes and abilities to the HUGE MARKET of serving people ages 55 & up.

This is an INTERACTIVE Challenge.  I will be on Facebook LIVE every morning around 9:30-9:45am EST – starting MONDAY, SEPTEMBER 17TH – don’t worry you’ll be able to watch it on the replay if you miss it.

What I ask of you is that you too come on to the group – POST, SHARE, COMMENT 2-3 times a day.  This benefits is for all – the more effort you put out there the more benefit you receive.

PLUS, there’s a $25 Amazon Gift Card as a bonus for one lucky winner – that could be you!  

Please share this with other yoga teacher friends – the more the merrier 🙂

Here’s a breakdown of what we will cover in the challenge:

A little bit about me and what led me to teaching Adaptive Yoga and Taking my yoga business online

Learn how to DEVELOP A NICHE, KNOW YOUR STORY AND WHO YOU WANT TO SERVE so you can run a sustainable intuitive business.

TAKE YOUR BUSINESS ON-LINE.  Start TODAY taking videos on what you know best about and feel comfortable teaching.

LIST BUILDING STRATEGIES  Whether your business is on-line and/or in person you need to build a list and build trust in this busy world.

ADAPTIVE YOGA  All bodies are good bodies and the baby boomers are a huge market right now & for many years to come.

SCHEDULE A FREE 20 MINUTE PHONE STRATEGY SESSION WITH ME – Ask Me questions about this CHALLENGE and know that we will dive into this MUCH DEEPER in the UPCOMING Program on Business of Teaching Adaptive Yoga & Taking Your Business On-line.

JOIN THE BRAND NEW PRIVATE FACEBOOK GROUP  on The Business Of Teaching Adaptive Yoga & Taking Your Biz Online

I’m giving you a 5 Self-Care Challenge. Please accept it. 

Have a beautiful day & Namaste,

Love, Jen 😊

Celestial Yoga, LLC



5 Self Care Tips for Healthy Aging

Are you looking for ways to help you love yourself and make your life a happier and more peaceful one? I want to help you achieve the highest level of love with your inner self and become a more confident you by using some simple, easy techniques.

I will explain how meditation is vital for self-love, and a simple technique to help you meditate.

Then comes gratitude; I’ll talk about how important gratitude is to help you improve your life.

I want to challenge you to be the best person you can be – as we need this in the Modern world we live in.

We need to let go of emotional wounds. I want to show you how you can do that so you achieve a better and more peaceful life.

Here’s my 30 minute You Tube video:5 Self Care Tips for Healthy Aging

Have a beautiful day & Namaste,

Love, Jen 😊

FREE Sample of On-Line Gentle Yoga Videos, Audio and Inspirational guide

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